Privacy Policy
SimpliAI is committed to handling your personal information transparently and in accordance with the Australian Privacy Principles. This policy explains what we collect, why, how we use it, and the choices you have.
1. Who We Are
SimpliAI is an Australian-founded delivery firm operating from Melbourne, Victoria. We provide WiseTech/e2open product implementation, supply chain technology, and AI-powered operations services to organisations across Australia and the wider APAC region. References to "SimpliAI", "we", "us" or "our" in this policy mean SimpliAI.
2. What This Policy Covers
This Privacy Policy explains how SimpliAI collects, holds, uses, discloses, and protects personal information. It applies to information collected through our website, through direct enquiries, and through the provision of our services. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
3. What Personal Information We Collect
The personal information we may collect includes: your name, role, company name, email address, phone number, and any details you choose to provide in freeform fields when enquiring about our services. If you become a client, we may also collect billing and engagement-related information. From visitors to our website, we may collect limited technical information (such as IP address, browser type, and pages viewed) as described in the Cookies section below.
4. How We Collect It
We collect personal information directly from you when you submit an enquiry through our contact form, sign a service agreement, or correspond with us by email or phone. We may also collect technical information passively through cookies and analytics tools used on our website. We do not purchase personal information from third parties.
5. Why We Collect and Use It
We collect and use your personal information for the following purposes: to respond to your enquiries about our services; to deliver, operate, and support the services you engage us to provide; to manage our ongoing client relationship; to meet legal, regulatory, accounting, and tax obligations; and to improve our website and offerings. We will not use your information for direct marketing without your consent, and you may opt out at any time.
6. Disclosure to Third Parties
We do not sell, rent, or trade personal information. We may disclose personal information to: WiseTech/e2open and other technology partners where reasonably required to deliver services you have engaged us to provide; service providers who support our business operations (such as website hosting, email delivery, and CRM); professional advisers (legal, accounting, audit); and government authorities, courts, or regulators where required by law. Each third party we engage is required to handle personal information in accordance with the APPs or comparable standards.
7. Overseas Disclosure
Some of our service providers and technology partners may be located outside Australia, including in the United States and other jurisdictions where WiseTech/e2open and our hosting providers operate. Where personal information is disclosed overseas, we take reasonable steps to ensure it is handled in accordance with the Australian Privacy Principles. By engaging with us, you consent to such disclosures.
8. Storage and Security
We hold personal information in electronic form, primarily in cloud-hosted systems operated by reputable providers. We take reasonable steps to protect your information from misuse, interference, loss, unauthorised access, modification, or disclosure. Access to personal information is restricted to SimpliAI personnel and authorised service providers who need it to perform their duties. Where we no longer need personal information and we are not required by law to retain it, we will destroy or de-identify it.
9. Cookies and Website Analytics
Our website uses cookies and similar technologies to operate effectively and to understand how visitors use it. We may use aggregated analytics to improve content and service offerings. You can disable cookies through your browser settings; doing so may affect some website functionality.
10. Access and Correction
Under the Australian Privacy Principles, you have the right to request access to the personal information we hold about you, and to request its correction if it is inaccurate, out-of-date, or incomplete. To make such a request, contact us using the details in section 13. We will respond within 30 days. We may refuse a request where permitted by the Privacy Act 1988 (Cth), and if we do, we will provide a written explanation.
11. Complaints
If you believe we have handled your personal information in a way that does not comply with this policy or the Australian Privacy Principles, please contact us first so we can investigate and address your concern. We will respond within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by phone on 1300 363 992.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available at this page. Material changes will be flagged clearly the next time you visit the affected pages. The "last updated" date at the bottom of this page reflects when the policy was most recently revised.
13. Contact Us
For privacy enquiries, access or correction requests, or to make a complaint, contact us at hello@simpliai.com.au. We aim to acknowledge all enquiries within five business days.
Last updated: 14 July 2026